LabelValue Label Blog

Feature Friday: Dymo by Pelouze 5 LB USB Postal Scale

If you’re anything like me, trips to the post office are nothing short of a nuisance. From taking the extra time out of my day to driving out of my way to waiting in lines, I avoid trips to the post office until I absolutely have to go. Save yourself time and aggravation by purchasing a postal scale.

For this week’s Feature Friday product, we are featuring the Dymo by Pelouze 5 LB USB Postal Scale. This postal scale includes USB cable and the mailing software and can be plugged directly into your PC or Mac for easy use.

This scale works seamlessly with the DYMO Stamps software. Just simply place your envelope or package wearing no more than 5 pounds, click weigh on the DYMO Stamps software and click print to print right from your desktop. The software calculates your postage in seconds, using the latest postal rates. Get the exact same rate as the post office without having to waste time and money by driving to the post office.

For more questions or to look at our other postal scales, visit us online at LabelValue.com.

Understanding the Value Behind LabelValue

I think it’s important every so often, as a US manufacturer, to revisit the issue of quality. Many people are under the false assumption that you have to purchase the name brand product in order to achieve a quality product, or that price is indicative of quality. The reality is that neither is the case.

As a US manufacturer, we have total control over the quality of our product and strive to be the antithesis of our competitors. We have made a promise to our customers, the LabelValue Promise, to never allow greed to get in the way of customer satisfaction and label performance. Our products may be significantly cheaper than our competitors, but that does not, by any means, mean that our labels are “cheap.”

This list provides you with a brief overview of the value of LabelValue.

1. Our rolls are wound using the latest technology and undergo over 15 quality checks.
2. We ensure all our rolls are clean before shipping, and they are sent to you in dust protective, anti-scuff packaging.
3. Our labels won’t damage the print head on your printer. We use state-of-the-art glues that conform to our stringent standards.
4. We use only materials that meet OEM specifications, including a removable and reusable closure that won’t leave behind any messy residue that will waste labels.

At LabelValue.com, we don’t cut corners to save a few cents. We do it right the first time, every time. For more information, or to check out our wide variety of LabelValue brand Zebra or Dymo labels, visit us online at LabelValue.com.

Drive Traffic to Facebook with Facebook Window Clings

Small businesses are always looking for new, innovative ways to drive traffic to their business’s Facebook page. From Facebook contests to driving customers directly from your website, companies have found a number of different options to increase the number of fans on their Facebook pages. One of the easiest ways to alert customers to your Facebook page is to post information about your page in the places where customers visit the most. For online businesses, this is going to be your website. For stores and restaurants, however, customers visit the physical business much more often than they visit the company website. For this reason, you should consider putting a Facebook Window Cling in the door or window of your business.

The Facebook Window Cling, a sign that can adhere to any window, is a great way to let customers and passerbys know that your company has a Facebook page they can visit for great deals and company information. Customize the Facebook Window Cling to provide them with your custom Facebook URL or a QR code where they can use their smart phone to go directly to your page.

Some great places to place your window cling include:

• Your store or restaurant window – make sure it is visible to all anyone visiting or walking by your store
• On the rear or side window of your vehicle
• On a local partner store’s business – if you partner with any other local businesses in the area, ask them if they would consider putting a Window Cling in their window promoting your page, and a Cling in your own window for theirs, cross promoting for one another.

This is just one method for driving fans to your Facebook page. Take the time to explore a variety of different methods to see what works best for your business. Remember that just because you’re on Facebook doesn’t mean that patrons will automatically connect with you. An effective Facebook page takes creativity and a bit of effort. However, the first step is making sure your fans know you have a Facebook presence. A Facebook Window Cling is a great first step to making this happen.

4 Biggest Mistakes Marketers Make When Using QR Codes

QR codes seem to be everywhere these days: posters, billboards, magazines, products, the internet… During a recent trip, I requested an e-ticket that was texted to me and included a QR code that could be scanned at security and as I was boarding my flight. It may be tempting for you to start throwing QR codes on all of your products and marketing materials. However, there are a few things to keep in mind when you do decide to implement this marketing method. Check out the four biggest mistakes marketers make when using QR codes.

1.       Using QR codes online.

QR quite literally means “quick response.” The purpose of this code is to provide your customers a quick method of accessing information. Making your profile picture on your Facebook or Twitter accounts or posting one to your blog isn’t creating a situation in which your customers can respond quickly. You’re requiring visitors to take out their phones, open the reader application, scan the item, and then wait for the browser to take them to the correct page. If you’re using the internet, it’s much faster just to provide a link for visitors to click on. QR codes are best utilized in places where your audience is already on the go and only has access to their smart phone.

2.       Ignoring traffic sources.

In order to know if your QR code is effective, you need to track the source of your traffic and how much traffic is being produced. You might consider using a shortened link for your QR code. For example, instead of generating a code using the direct link, use bit.ly so you can analyze exactly how many have scanned the code, when they scanned it, and from what country.

3.       Linking to boring pages.

It’s like any website. You may have great rankings online and your pages may be fully optimized, but if your content is of poor quality, you won’t make many sales. The same rule applies to QR codes. Don’t make the mistake of linking QR codes to your general website’s homepage. Get the most of your QR code by creating a custom landing page for anyone who has scanned the code.

4.       Linking to a “Web Page Unavailable.”

Of all the mistakes, the most important one to remember is to never send visitors to a page that cannot be displayed. Check to make sure that you are linking to a site that has been optimized for mobile, or you might lose visitors who will never return.

For more information on QR codes or to create a code for yourself, visit us at LabelValue.com.

Personalize your Wedding with Custom Labels

If you’re planning a wedding, chances are you’re struggling to come up with original ideas to make your wedding unique, make it stand out from the rest and reflect the personalities of you and your groom. One way you can show a little creativity is when selecting your wedding souvenirs and favors. One good option is to keep everything personalized, from the wedding and wedding reception to the souvenirs. Check out these great ideas for customizing your wedding souvenirs and even saving a little money in the process.

• Buy small souvenirs like candle holders, candles or even key chains and personalize them using labels printed with your monogram.
• Stick custom labels on non-perishable favors like mugs, cocktail glasses and mixers.
• Place custom labels on bags and boxes holding edible treats like cookies, brownies, candy and chocolate. Choose sweets that you and your soon-to-be-spouse both love, personal favorites that you can share with your family and friends.

For more ideas, continue reading our blog, or visit us at LabelValue.com.

Clear Address Labels for Wedding Invitations

Wedding season is just beginning and if you are in the process of sending out invitations, or even just save-the-date cards, for your upcoming nuptials, consider adding clear  address labels to your envelopes.

Clear address labels provide the impression that the writing is printed or stamped directly on the envelope, rather than bordered in white like much of the mail your guests receive. The LabelValue.com clear labels have a frosted look that many find to be more appealing and less shiny than a true clear label.

Save yourself the time and energy and avoid handwriting addresses while still sending classy-looking envelopes by using clear address labels.

For more labeling tips, visit us online at LabelValue.com.

Improve Productivity with Handheld Zebra Printers

There is no doubt that the age of computers brought significant increases in productivity to the workplace. Improve efficiency further using handheld Zebra printers!

Mobile technology, like handheld computers and printers:

• Improves employee productivity
• Reduces errors by eliminating office duplication
• Allows for instant and secure data transfer

Employees can print delivery documents, invoices, tickets and tracking labels in the field and on the spot, without the inconvenience of being attached to a desktop computer. This sort of mobile technology is perfect for employees in utilities, construction, service and repair, direct store delivery, sales environments and warehouse environment.

To learn more about how handheld Zebra printers can help improve efficiency and increase your sales margin and profit, visit us online at LabelValue.com.

What are fluorescent colors?

Have you ever noticed how printing from different printers can give you different colors? What about ordering a product only to realize the color was different than what you anticipated? LabelValue uses colors from the Pantone Color Matching System, which provides an internationally recognized standard for accurately selecting and reproducing colors.

Included among the large color selection are neon colors to allow you to add pop and flare to any graphic, product or package.

Unfortunately, our customers often experience confusion about the difference between the regular color and the neon, or fluorescent, version. “True fluorescents” absorb invisible ultraviolet light and emit it as a visible light, which increases the color’s perceived brightness.

Check out the images below for a better understanding of what fluorescent colors look like.

Fluorescent red is the color customers struggle with the most. The neon version of red, on the left, has almost an orange undertone, as you can see below.

The fluorescent green color is easier to see, as the neon version of green is significantly brighter and glows, as opposed to the regular green.

Florescent yellow (on the right below) is significantly brighter than the regular yellow.

For more information or to look at our color labels, visit us at LabelValue.com.

Using Address Labels to Brand Your Business

When people think about marketing materials, they usually think about catalogues, brochures, flyers, and other forms of printed material. However, anything that is customer-facing can be considered part of your marketing arsenal. One prime example is your customer correspondence that can be addressed with customized address labels.

Address labels can be customized with your own images and logos, even the company motto, to catch the eye of the customers. Eye catching address labels will reflect professionalism and help with branding for your company, causing your logo and any other information you elect to include to be more instantly recognizable.

New Product: 4x6 Color Shipping Labels

Add a touch of spring to your packages with our new Dymo Compatible LabelValue brand 1744907 4x6 Shipping Labels. The newest LabelValue brand labels come in a variety of colors, including green, yellow, red, yellow, blue and lavender.

These brightly colored, direct thermal shipping labels come with 220 labels per roll and are 4x6 inches, large enough to hold all the information you might need. These labels can be customized to be more eye catching and leave a lasting impression with the recipients.